Purpose | The Mount Vernon Continuum

A Clear and Compelling Organizational Mission

What is spoken within the halls of an organization should and often points towards an organization’s purpose. Purpose requires decisiveness; it determines one’s true north. Purpose sets an organization apart from others, challenging it to ask, “If our organization (we) ceased to exist, what would the world miss?”

Ultimately, the purpose of an organization should impact the lives of people.

At Mount Vernon, our purpose is driven by our compelling mission.

We are a school of inquiry, innovation, and impact. Grounded in Christian values, we prepare all students to be college ready, globally competitive, and engaged citizen leaders.

At Mount Vernon we seek to provide a relevant experience for students, where they design, create, and bring ideas to life. Such a purpose demands that college readiness be the ground level. Embraced by a Christian community, Mount Vernon students are the new generation of innovative thinkers, engaged citizens, and compassionate leaders.

Expressions of MV Purpose

Redefine Your Brand Position

In a recently recorded podcast with Peter Baron of Blackbaud K-12’s Get Connected Podcast, Head of School Dr. Brett Jacobsen shares the backstory of how the School has redefined and raised its position in the Atlanta independent school market.

#IMAMUSTANG means Servant Leadership

While fans of the popular Harry Potter series know prefects as authority figures or those with special privileges and powers, Mount Vernon’s prefects embody a far purpose. They’re the School’s ultimate servant leaders— outstanding juniors and/ or seniors selected by a...

Mustangs are Business Partners

As a student in Mount Vernon’s Innovation Diploma program, Abigail Emerson engages with the real world through opportunities. In ID, students no longer have the mindset that classrooms are where they learn about the real world, but rather the real world is their classroom. read more

Young Man, Big Ideas, Lofty Goals

Miller Vargas is a young man with big ideas, lofty goals, insurmountable courage, and who set out to make an impact. That he did….at 100%. As fourth grader Miller sat with his family around the dinner table, he shared his vision of raising money for the School, and...

Research On Purpose

Learning Leadership in a Changing World: Virtue and Effective Leadership in the 21st CenturyMcCloskey

Building Your Company’s VisionHarvard Business ReviewCollins and Porras

To Lead, Create a Shared VisionHarvard Business ReviewKouzes and Posner

What Leaders Really DoHarvard Business ReviewKotter

Start With WhyTED TalkSinek

Blue Ocean StrategyKim and Mauborgne

Real-world Purpose

A Company’s Purpose Has to Be a Lot More Than WordsGallup Business JournalDvorak and Ott

Why Your Company Must Be Mission-DrivenGallup Business JournalGroscurth

The Making Of Tesla: Invention, Betrayal, And The Birth Of The RoadsterBusiness InsiderBaer

At Zappos, Pushing Shoes and a VisionNY TimesGelles

How Great Companies Think DifferentlyHarvard Business ReviewKanter